In the busy world of apps and websites, something new and exciting is always trying to catch your users’ eyes. Just like in friendships, keeping users loyal takes work and care. Let’s explore how to keep your digital product users faithful even when shiny new options appear next door. Why Users Get Tempted to Stray […]
The Temptation Next Door: Sexy New Digital Products Appear Read More »
Getting someone to try your app or service is just the first date. The real goal is to help them fall so deeply in love that they’re ready to commit with their wallet. Let’s explore how to turn free trial users into happy paying customers who are in it for the long haul. The Dating
The Commitment Ceremony: Paid Love of Your Digital Product Read More »
Have you ever opened an app and felt lost in a maze of buttons and options? That’s feature overload, and it’s like getting too many gifts all at once. When digital products try too hard to please with endless features, they can actually push users away instead of bringing them closer. Let’s explore why less
Love Bombing: Overwhelm Users of Your Digital Product Read More »
When your digital product wins the hearts of individual users, you might be ready for the next big step: meeting the “parents” – those enterprise decision makers who control the company budget. Just like meeting a partner’s parents for the first time, this introduction requires careful planning and the right approach. Let’s explore how to
Meeting the Parents: Digital Product to Enterprise Decision Read More »
Imagine falling backward with your eyes closed, trusting someone will catch you. That’s how users feel when they depend on your digital product. They’re taking a leap of faith—with their data, time, and sometimes even their money. Let’s explore how to make sure you’re always there to catch them, building the kind of trust that
The Trust Fall: Confidence in Your Digital Product Read More »
You created your digital product with a specific user in mind. But sometimes, the people who fall deepest in love with your product aren’t who you expected at all. These “secret admirers” might be using your product in surprising ways or coming from completely unexpected industries or backgrounds. Finding and nurturing these hidden relationships can
The Secret Admirer: Love for Your Digital Product Read More »
Change is hard. Even when it’s good for us, we resist it. This human tendency creates a challenging dilemma for digital product teams: How do you evolve your product when users cling to what they know? Sometimes you need to make significant changes—to improve security, update technology, or deliver better experiences. But forcing changes risks
The Relationship Ultimatum: Force Digital Product Updates Read More »
Gone are the days when digital products could succeed as islands. Today’s users expect their tools to talk to each other, share information, and work together seamlessly. Like a healthy open relationship, the most successful products know how to play well with others while maintaining their own identity. Let’s explore how creating connected experiences can
The Open Relationship: Digital Products That Succeed Well Read More »
After the honeymoon phase with a digital product, even the most loyal users can start taking the relationship for granted. The initial excitement fades, using the product becomes routine, and what once sparked joy becomes just another tool. But just as surprise date nights can reignite the spark in long-term relationships, unexpected moments of delight
The Surprise Date Night: Term Users of Your Digital Product Read More »
Have you ever signed up for a new app without reading the terms? Most of us have! But these agreements are like prenups for your digital relationships. They set important rules that protect both you and the company. Let’s explore how healthy boundaries in digital products create better experiences for everyone. Why Digital Prenups Matter
The Prenup Agreement: Your Digital Product User Relationship Read More »