Every relationship has those small annoyances that, over time, can grow into major problems. The same is true for the relationship between users and your digital product. Tiny moments of confusion, extra clicks, or waiting for pages to load might seem minor at first, but they slowly chip away at user satisfaction and loyalty. Let’s […]
Couples Therapy: UX Friction Points in Your Digital Product Read More »
Every digital product grows and changes over time. Sometimes, this means saying goodbye to old features. Removing parts of your product that users love can be hard. But with the right plan, you can make this change without upsetting your users. Why Products Need to Change Products change for many good reasons. Sometimes old features
Time to Let Go: Digital Product Without Breaking Hearts Read More »
When users break up with your digital product, it hurts. You built something you thought they would love, but they left anyway. The good news? These ex-users hold the keys to making your product better and can sometimes be won back with the right approach. Why Understanding Churn Matters Customer churn is when users stop
Ex-Users Anonymous: Your Digital Product and Win Them Back Read More »
Have you ever used a digital product that seemed to know exactly what you needed before you did? One that felt like it was made just for you? These rare products create a special kind of bond with users—a connection so strong it feels like finding a soulmate. This deep user connection doesn’t happen by
Soulmate Digital Products: Perfect They Feel Predestined Read More »
Every product maker dreams of creating something users can’t live without. We all want our digital products to be the first thing users check in the morning and the last thing they look at before bed. This kind of healthy user obsession doesn’t happen by accident—it’s carefully designed. Let’s explore how to create products that
The Obsession Phase: Thinking About Your Digital Product Read More »
I love the new dashboard! says your user in the feedback survey. But when you check the data, they haven’t opened it once since it launched. What’s going on? This disconnect between what users say and what they actually do is one of the most puzzling challenges in digital product development. Understanding these mixed signals
Mixed Signals: They Love One Thing in Your Digital Product Read More »
Adding new features to a digital product is exciting but risky. Users have already fallen in love with what you’ve built. They know how it works. They have their favorite parts. Now you’re about to change things. Will they welcome this new addition or see it as an unwelcome guest? Why Feature Introductions Matter When
The Blind Date: To Existing Digital Product Relationships Read More »
Not every digital product needs daily users to succeed. Some products serve occasional needs—tax software used yearly, travel apps used for vacations, or specialized tools used only for certain projects. Even if they don’t use your product frequently, these infrequent consumers might still be valued and have a strong affection for it. However, there are
The Long-Distance Relationship: Visit Your Digital Product Read More »
Creating a digital product people truly love isn’t easy. But when it happens, it’s magical! Users who deeply connect with your app, website, or software become your biggest supporters. How can you tell when this special connection is happening? Look for these “green flags” – positive signs that show user loyalty is growing strong. Why
The Green Flag Checklist: Love With Your Digital Product Read More »
The best relationships are built on working together. This is true for people—and for digital products too! When creators and users build together, amazing things happen. This team approach, called user co-creation, leads to products people truly LOVE because they helped make them. Why Collaborative Design Works Better Have you ever used an app or
Couples Who Create Together: Digital Products Users Love Read More »