Not every great relationship starts with love at first sight. Sometimes, the strongest bonds form slowly, growing deeper with time. The same is true for digital products. While instant appeal matters, creating experiences that users fall in love with gradually can lead to more loyal, engaged relationships. Think about your favorite apps, games, or digital […]
Art of the Slow Burn: Building Digital Products That Grow Read More »
Have you ever used a new app and known exactly how it works right away? That magical feeling—when everything just makes sense—happens when a digital product perfectly matches your mental models. Mental models Are the images in our brains about how things should work. They’re built from our past experiences, beliefs, and what we’ve learned.
The Perfect Match: Digital Product With User Mental Models Read More »
Why Product Demos Matter First impressions count. When someone tries your digital product for the first time, you have minutes—sometimes seconds—to show them why they should care. A great product demo isn’t just showing features; it’s your chance to spark love at first sight. Think about the last time you tried a new app or
Love at First Byte: Digital Product Demo Experiences Read More »
Have you ever used a new app and already disliked it before giving it a fair chance? That might be because of emotional baggage. Just like people carry feelings from past relationships, users bring feelings from past digital products they’ve used. When someone tries your website, app, or software, they aren’t starting with a blank
Emotional Baggage: How Users Feel About Your Digital Product Read More »
Have you ever built an amazing digital product only to watch users walk away after just a few minutes? Your product might be powerful, beautiful, and solve real problems, but none of that matters if users never make it past your onboarding process. The truth is painful but important: users judge your entire digital product
It’s Your Onboarding: Love With Great Digital Products Read More »
Just like in any relationship, the connection between users and digital products can go through rough patches. When users fall out of love with your product, they often show signs before they leave for good. Smart teams use product analytics to spot these warning signs early. The Signs of Trouble in Paradise Your data analysis
The Relationship Counselor: Diagnose Problems in User Love Read More »
Have you ever had a problem with an app or website? Maybe it stopped working, or you couldn’t figure out how to do something. How the company helped you during that time probably affected how you felt about them afterward. Why Great Customer Support Matters When things go wrong with a digital product, good support
Love Languages of Customer: Love Your Digital Product Read More »
Have you ever switched from one app to another because you were unhappy? Maybe a website kept crashing, or a game stopped being fun. When users feel let down by a digital product, they start looking for something better. This is your chance to welcome them to your product! Understanding the Rebound Effect The “rebound
Rebound Effect: Disappointed by Competitor Digital Products Read More »
Have you ever noticed how some apps and websites work perfectly with other tools you use? That’s not by accident! Smart companies build strategic partnerships that make their digital products more useful and valuable. These partnerships can turn regular users into superfans who absolutely Love what you offer. Why Partnerships Make Users Love Your Product
Friends With Benefits: Make Users Love Your Digital Product Read More »
Have you ever wondered why some users suddenly stop using your app or website? It’s like they give you the silent treatment without explaining why. This quiet disappearance is one of the biggest challenges for digital products. Users go silent, it’s important to understand why and how to bring them back before they’re gone forever.
Silent Treatment: Stop Engaging With Your Digital Product Read More »