Have you noticed how some people use an app once a week while others can’t stop talking about it to their friends? The difference between these casual users and devoted superfans isn’t just luck – it’s the result of careful planning. Every digital product has the potential to transform occasional visitors into passionate advocates who […]
Casual vs. Committed: Users to Digital Product Superfans Read More »
Have you ever noticed how excited people are when they first use a new app or website? Their eyes light up as they explore all the cool features. But what happens after months or years of using the same digital product? Just like in long relationships, users can start to feel bored or take things
The Seven Year Itch: Users in Love With Your Digital Product Read More »
Have you ever noticed how some digital products seem to have fans rather than just users? These fans don’t just use the product—they talk about it, share it, and bring new people into the fold. Behind many successful digital products is a thriving community of passionate users who Love not just what the product does,
Love in Public: Passionate Digital Product Community Read More »
Remember when users couldn’t stop talking about your digital product? When they excitedly shared it with friends, spent hours exploring features, and eagerly awaited updates? That passionate love doesn’t always last forever. Even the most successful products can lose their spark. Usage patterns flatten. Feature announcements generate yawns instead of excitement. Long-time users start looking
Spicing Things Up: Digital Products When User Love Fades Read More »