Have you ever had a friend who surprised you with something nice? Maybe they remembered your birthday when you forgot. Or they brought soup when you were sick. These little surprises make us feel special. They make us love our friends more.
Digital products can be like good friends too! They can give us nice surprises that make us happy to use them. When a product does more than we expect, we like it more. We tell others about it. We keep using it.
What Are Digital Products?
Digital products are things we use on our computers, phones, or tablets. They can be:
- Apps
- Games
- Websites
- Software programs
- Online tools
Some examples you might know are video games, music apps, or tools for drawing pictures. These products help us do things we need or want to do.
Going Beyond What’s Expected
The best digital products don’t just do their main job. They give us extra benefits we didn’t expect. This makes them special.
Think about a weather app. Its main job is to tell you if it will rain or shine. But what if it also:
- Reminds you to take an umbrella when rain is coming
- Shows pretty pictures of your city in different weather
- Tells you the best days for a picnic
These extra benefits make you love the app more than other weather apps.
Why Extra Benefits Matter
When digital products give extra value, good things happen:
- Users feel happy and surprised
- Tell friends about the product
- Keep using the product for a long time
- Trust the people who made the product
- Might even pay more for the product
This creates customer delight – a feeling that goes beyond just being satisfied. When customers are delighted, they become loyal fans.
Examples of Products That Give Unexpected Value
Let’s look at some digital products that surprise users with extra benefits:
Note-Taking App
- Main job: Let you write notes
- Surprise benefits: Automatically organizes your notes, reminds you of important information, works even when you don’t have internet
Fitness Tracker
- Main job: Count your steps
- Surprise benefits: Celebrates when you reach goals, connects you with friends for friendly competitions, gives you tips for sleeping better
Recipe Website
- Main job: Show you how to cook food
- Surprise benefits: Suggests substitutions when you don’t have ingredients, adjusts recipes to make more or less food, tells you nutrition facts
These hidden features make these digital products stand out from others that do the same basic job.
How to Create Products With Unexpected Benefits
If you make digital products or want to someday, here are ways to add unexpected value:
1. Know Your Users Really Well
Talk to the people who use your product. Ask them:
- Makes them happy?
- Problems do they have?
- Do they wish was easier in their day?
The answers can show you surprise benefits you could add.
2. Solve Problems Users Don’t Know They Have
The best surprises fix problems before users even realize they have them. This creates moments of “Wow, I didn’t know I needed that!”
For example, a music app that automatically downloads songs before a flight, so you have music even without internet.
3. Add Fun to Boring Tasks
Some digital products help with boring jobs like paying bills or organizing files. Adding fun elements can make these tasks less boring.
A banking app might give you a virtual high-five when you save money. Or show a funny animation when you pay bills on time.
4. Connect People in New Ways
Humans like connecting with other humans. Digital products that help people connect in new ways provide special value creation.
A reading app might connect you with others reading the same book. A cooking app might let you share recipes with family far away.
5. Remember Personal Details
Good friends remember what you like and don’t like. Smart digital products can do this too, creating user satisfaction.
A shopping app might remember you’re allergic to certain things and warn you before you buy them. Or a movie app might suggest films based on what made you happy before.
The Magic of Surprise and Delight
When digital products surprise us in good ways, they create a special feeling. This feeling makes customer experience better. It makes users feel understood and cared for.
This isn’t just nice – it helps businesses too. Companies with delighted customers grow faster. Their customers stay longer and spend more money.
Building Love Through Unexpected Value
The strongest relationships with digital products happen when users feel the product understands them. When the product seems to care about making their lives better.
This creates a feeling similar to friendship or even love. It turns users into fans who stick with the product for years.
Fiverr Affiliate Marketing
Hyperlinked Digital Planner for Etsy | Digital Products Planner | Etsy Shop SEO Optimization
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Start Adding Unexpected Benefits Today
If you create digital products or want to in the future, remember:
- The core function must work perfectly first
- Then look for ways to add surprises and extras
- Focus on making users’ lives better in ways they didn’t expect
- Create moments of delight throughout the user journey
By focusing on product differentiation through unexpected benefits, you’ll create digital products that users truly love and keep coming back to.
Remember: the best products, like the best friends, don’t just do what they promise – they surprise us with benefits we never expected!
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