Have you noticed how some people use an app once a week while others can’t stop talking about it to their friends? The difference between these casual users and devoted superfans isn’t just luck – it’s the result of careful planning. Every digital product has the potential to transform occasional visitors into passionate advocates who […]
Casual vs. Committed: Users to Digital Product Superfans Read More »
Have you ever noticed how excited people are when they first use a new app or website? Their eyes light up as they explore all the cool features. But what happens after months or years of using the same digital product? Just like in long relationships, users can start to feel bored or take things
The Seven Year Itch: Users in Love With Your Digital Product Read More »
Have you ever noticed how some digital products seem to have fans rather than just users? These fans don’t just use the product—they talk about it, share it, and bring new people into the fold. Behind many successful digital products is a thriving community of passionate users who Love not just what the product does,
Love in Public: Passionate Digital Product Community Read More »
Remember when users couldn’t stop talking about your digital product? When they excitedly shared it with friends, spent hours exploring features, and eagerly awaited updates? That passionate love doesn’t always last forever. Even the most successful products can lose their spark. Usage patterns flatten. Feature announcements generate yawns instead of excitement. Long-time users start looking
Spicing Things Up: Digital Products When User Love Fades Read More »
In the busy world of apps and websites, something new and exciting is always trying to catch your users’ eyes. Just like in friendships, keeping users loyal takes work and care. Let’s explore how to keep your digital product users faithful even when shiny new options appear next door. Why Users Get Tempted to Stray
The Temptation Next Door: Sexy New Digital Products Appear Read More »
Getting someone to try your app or service is just the first date. The real goal is to help them fall so deeply in love that they’re ready to commit with their wallet. Let’s explore how to turn free trial users into happy paying customers who are in it for the long haul. The Dating
The Commitment Ceremony: Paid Love of Your Digital Product Read More »
Have you ever opened an app and felt lost in a maze of buttons and options? That’s feature overload, and it’s like getting too many gifts all at once. When digital products try too hard to please with endless features, they can actually push users away instead of bringing them closer. Let’s explore why less
Love Bombing: Overwhelm Users of Your Digital Product Read More »
When your digital product wins the hearts of individual users, you might be ready for the next big step: meeting the “parents” – those enterprise decision makers who control the company budget. Just like meeting a partner’s parents for the first time, this introduction requires careful planning and the right approach. Let’s explore how to
Meeting the Parents: Digital Product to Enterprise Decision Read More »
Imagine falling backward with your eyes closed, trusting someone will catch you. That’s how users feel when they depend on your digital product. They’re taking a leap of faith—with their data, time, and sometimes even their money. Let’s explore how to make sure you’re always there to catch them, building the kind of trust that
The Trust Fall: Confidence in Your Digital Product Read More »
You created your digital product with a specific user in mind. But sometimes, the people who fall deepest in love with your product aren’t who you expected at all. These “secret admirers” might be using your product in surprising ways or coming from completely unexpected industries or backgrounds. Finding and nurturing these hidden relationships can
The Secret Admirer: Love for Your Digital Product Read More »