Change is hard. Even when it’s good for us, we resist it. This human tendency creates a challenging dilemma for digital product teams: How do you evolve your product when users cling to what they know? Sometimes you need to make significant changes—to improve security, update technology, or deliver better experiences. But forcing changes risks […]
The Relationship Ultimatum: Force Digital Product Updates Read More »
Gone are the days when digital products could succeed as islands. Today’s users expect their tools to talk to each other, share information, and work together seamlessly. Like a healthy open relationship, the most successful products know how to play well with others while maintaining their own identity. Let’s explore how creating connected experiences can
The Open Relationship: Digital Products That Succeed Well Read More »
After the honeymoon phase with a digital product, even the most loyal users can start taking the relationship for granted. The initial excitement fades, using the product becomes routine, and what once sparked joy becomes just another tool. But just as surprise date nights can reignite the spark in long-term relationships, unexpected moments of delight
The Surprise Date Night: Term Users of Your Digital Product Read More »
Have you ever signed up for a new app without reading the terms? Most of us have! But these agreements are like prenups for your digital relationships. They set important rules that protect both you and the company. Let’s explore how healthy boundaries in digital products create better experiences for everyone. Why Digital Prenups Matter
The Prenup Agreement: Your Digital Product User Relationship Read More »
Every relationship has those small annoyances that, over time, can grow into major problems. The same is true for the relationship between users and your digital product. Tiny moments of confusion, extra clicks, or waiting for pages to load might seem minor at first, but they slowly chip away at user satisfaction and loyalty. Let’s
Couples Therapy: UX Friction Points in Your Digital Product Read More »
Every digital product grows and changes over time. Sometimes, this means saying goodbye to old features. Removing parts of your product that users love can be hard. But with the right plan, you can make this change without upsetting your users. Why Products Need to Change Products change for many good reasons. Sometimes old features
Time to Let Go: Digital Product Without Breaking Hearts Read More »
When users break up with your digital product, it hurts. You built something you thought they would love, but they left anyway. The good news? These ex-users hold the keys to making your product better and can sometimes be won back with the right approach. Why Understanding Churn Matters Customer churn is when users stop
Ex-Users Anonymous: Your Digital Product and Win Them Back Read More »
Have you ever used a digital product that seemed to know exactly what you needed before you did? One that felt like it was made just for you? These rare products create a special kind of bond with users—a connection so strong it feels like finding a soulmate. This deep user connection doesn’t happen by
Soulmate Digital Products: Perfect They Feel Predestined Read More »
Every product maker dreams of creating something users can’t live without. We all want our digital products to be the first thing users check in the morning and the last thing they look at before bed. This kind of healthy user obsession doesn’t happen by accident—it’s carefully designed. Let’s explore how to create products that
The Obsession Phase: Thinking About Your Digital Product Read More »
I love the new dashboard! says your user in the feedback survey. But when you check the data, they haven’t opened it once since it launched. What’s going on? This disconnect between what users say and what they actually do is one of the most puzzling challenges in digital product development. Understanding these mixed signals
Mixed Signals: They Love One Thing in Your Digital Product Read More »