Have you ever made something you thought was amazing, but nobody else seemed to care? This happens with digital products too. Sometimes the apps, websites, and tools we create don’t get the love we expected from users. This is called “unrequited love” – when you love something, but that feeling isn’t returned. Let’s talk about […]
Unrequited Love: Digital Product Isn’t Connecting With Users Read More »
Have you ever used an app or website that you really liked? Maybe it was a game, a learning tool, or something that helped you get work done. What made you love it so much? Was it all the cool things it could do? Was it easy to use? Or was it worth what you
The Digital Product Love Triangle: Features, Price, and Experience Read More »
Have you ever switched from one app to another, only to go back to the first one? This happens a lot! When users try a new digital product but then return to yours, that’s what we call a “rebound product” moment. Today, we’ll look at why people come back after trying other options. We’ll also
Rebound Products: Why Users Return to Your Digital Product Read More »
Have you ever tried a new app and felt lost right away? Or maybe you opened a website and didn’t know what to do next? The first time you use something new online is super important! This first meeting is called onboarding. Good onboarding makes people want to keep using your digital product. Let’s learn
Love at First Launch: Onboarding for Digital Products Read More »
Have you ever downloaded a new app and felt lost? Too many buttons, too many choices, and too many steps to do simple things? This is what we call product complexity. It’s when a digital product becomes hard to use because it has too many parts. Why Complexity Matters When people use your digital product,
It’s Complicated Phase: Navigating Digital Product Read More »
Have you ever felt excited when someone downloads your digital product, only to find they never use it again? It’s like being ghosted after a first date! This happens to many apps and digital tools. The good news is that you can learn why users leave and how to make them stay. Let’s look at
Ghosted After Download? Users Abandon Your Digital Product Read More »
Nobody likes to hear bad news. Digital product, it can feel like a punch in the stomach. But these tough moments can actually help your product grow stronger! Think of negative reviews like a friend saying “we need to talk.” It might be hard to hear, but it’s a chance to make things better. Why
We Need to Talk: Negative Reviews For Your Digital Product Read More »
Have you ever wished you could read your users’ minds? People who use digital products don’t always say what they really think. Sometimes they don’t even know what they want! But their actions can tell you a lot about how they feel. When someone uses your app or website, they leave clues about what they
Secret of Digital Product Love: Users Aren’t Telling You Read More »
Have you ever wondered how some digital products keep people coming back for years? It’s not magic—it’s about building good relationships! Just like friendships, the connection between customers and products grows over time. Let’s explore how a simple first click can turn into a lifetime of love for your product. The First Date: Discovery &
Click to Lifetime LOVE: The Digital Product Relationship Read More »
Digital Product Ideas And Finding Have you ever had an idea that seemed perfect at first but didn’t work out? Just like friendships, not all product ideas are meant to last forever. Sometimes we need to say goodbye to ideas that aren’t working. This can be hard! But it helps us find better ideas that
Breaking Up With Bad Digital Product Ideas And Finding Read More »